Learn how to write text ads that earn high Quality Scores, grab customer attention, and capture clicks—all in the name of more conversions and lower costs!
Compare your PPC performance to average costs, click-through, and conversion rates in your industry—plus tips!
Rather than spout the usual list of advice, we take a close look at a real account with exceptionally high Quality Scores and see how they're getting it done.
This is the easy, visual guide to a successful Google Ads account—from campaigns and ad groups to keywords and extensions.
This is PPC simplified into eight core components with actionable advice for each—making it perfect not just for beginners, but for anyone looking to improve their strategy.
Science tells us that emotion (not logic) drives our decisions. This is your cheatsheet to copywriting that converts—for emails, ads, landing pages, and more.
This step-by-step guide to effective keyword research is packed with pro tips and tools so you can show up exactly where your potential customers are looking online.
Stop hoping for more traffic and start actually seeing it with these 25 proven strategies!
Learn nine things big-budget accounts do to succeed with their online ads that you can do to hang with them—no matter your budget.
Gauge your PPC performance with these benchmarks—including average cost per click, click-through rate, cost per lead, and conversion rate for 20 different industries, plus insights.